BRAND & COMMUNICATION STRATEGY - AMFI, SECOND YEAR
Creating a brand identity, magazine & an online campaign together with two other students.
MAISON CUM LAUDE
Maison Cum Laude is a reaction to our ‘perfect’ society. A lot of creative young adults feel like making mistakes is an obstacle on the road to success. Maison Cum Laude shows that it’s okay to let go and by accepting your mistakes you’re taking the first step into evolving.
Maison Cum Laude is created for the urban, creative and driven young adults, between 15 and 25 years. These adults feel the pressure of the ‘perfect’ society and do everything to fit in. In school they’re at the top of their class. Through social media they are always aware of what is going on around them. They’re creative people who are looking for something new, breaking boundaries or wanting to break them.
As a brand we want to show that mistakes aren’t that bad as you might think, through our collection, our social media and our articles. Maison Cum Laude offers one of a kind key pieces within experimental streetwear. The focus is on making mistakes in a unique way. We do this by turning the prototype into the final product and keeping every unique mistake made in the production process. With a wink, the collection is inspired by the school uniform.
Creating a brand identity, magazine & an online campaign together with two other students.
MAISON CUM LAUDE
Maison Cum Laude is a reaction to our ‘perfect’ society. A lot of creative young adults feel like making mistakes is an obstacle on the road to success. Maison Cum Laude shows that it’s okay to let go and by accepting your mistakes you’re taking the first step into evolving.
Maison Cum Laude is created for the urban, creative and driven young adults, between 15 and 25 years. These adults feel the pressure of the ‘perfect’ society and do everything to fit in. In school they’re at the top of their class. Through social media they are always aware of what is going on around them. They’re creative people who are looking for something new, breaking boundaries or wanting to break them.
As a brand we want to show that mistakes aren’t that bad as you might think, through our collection, our social media and our articles. Maison Cum Laude offers one of a kind key pieces within experimental streetwear. The focus is on making mistakes in a unique way. We do this by turning the prototype into the final product and keeping every unique mistake made in the production process. With a wink, the collection is inspired by the school uniform.
ONLINE CAMPAIGN
MAGAZINE MOCKUPS
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